With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.

With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations

Retailers face an uphill battle when it comes to loyalty and enticing repeat customers in 2026. Customers challenged by high prices are searching for the best deals wherever they can find them. And compared with practical considerations like convenience and customer satisfaction, brand love isn’t as effective in influencing customers as some marketers think.

This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media. It outlines why marketers must plan earlier, prioritize measurable and omnichannel strategies, and avoid overconcentrating spend around the Cyber Five to capture demand across an extended season.

Cardholder metrics improve as the issuer takes on Apple’s outsize subprime borrowers.

Issuers warn of legal fights, tighter credit, and shrinking perks for premium users.

A 0.7% MoM spike in December is testing consumers' wallets and retailers' pricing strategies.

Most Member’s Mark foods now meet “Made Without” standards banning 40+ ingredients.

As funding concentrates among fewer companies, smaller players may need to sharpen differentiation.

Nurses top Gallup’s poll, but trust in clinicians strains under broader healthcare discontent.

As consumer health AI tools expand, companies must tread carefully or risk eroding consumer confidence.

In the crowded clinical market, trusted data, accuracy, and speed will shape adoption.

Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.

1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.

Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.

With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.

Amazon’s silent rollout sparks backlash as users question privacy and ad motives.

Delta leans into premium demand as broader travel industry shows signs of strain.