Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?
“What’s really exciting about retail media is a lot of it is uncharted territory,” said Paul Longo, general manager of retail media at Microsoft. “We’re in inning two, inning three. What’s gotten us here will not get us where things need to be.”
It could eventually force Apple to open up its NFC capabilities to other mobile wallets, disrupting industry dynamics
This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.
Payment networks provide the infrastructure (rails) through which funds flow between payers and recipients. They come in different flavors based on settlement speed, supported transaction types, costs, and operational hours.
Mobile commerce growth increases the impact of a straightforward checkout process: Half of consumers surveyed consider how easy a merchant’s checkout process is when deciding where to shop.
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
They feel they’re lagging behind others they see on social media, but they don’t understand exactly what financial goals to aim for.
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.