They’re cutting back on alcohol and boosting gym spending, presenting an opportunity for activewear brands.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
Workforce reduction signals tighter discipline as it integrates Depop and leans on AI.
McDonald’s Big Arch and Burger King’s Whopper refresh test consumers’ appetite for higher price points.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
Videos backed by thin evidence rack up views on YouTube, raising stakes for stricter creator guidelines.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
Drugmakers’ price drops don’t affect all patients the same. Brands and marketers must decode cost complexities where patients already seek out weight loss advice, like on social media.
Two-thirds of clinicians stop engaging with content after clunky interactions.
The signal that’s fueling a surge in digital audio is getting clearer. US podcasts are set to capture close to an additional $1 billion per year by 2029, according to EMARKETER’s December 2025 forecast.
HubSpot, Canva, and Semrush build publisher arms to secure first-party reach as AI disrupts search.
AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Meta will notify parents of repeat self-harm searches amid mounting lawsuits, raising the bar for brand safety and youth targeting.
Travelers’ new agentic voice service hints at the future of customer service.
Banks should control the parts of the narrative that they can.
The purported damage depends on bank scale and type of technology investments.