Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.
R/GA exits IPG, embracing AI-led innovation: A $50 million investment fuels its future as it competes against consolidating agency holding companies.
Keyword blocklists restricted advertisers from 56% of Oscars content: The issue emphasizes the need for a more thoughtful approach to brand safety.
Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.
What Gen Z wants from pharma: We present the data on how Gen Z feels about pharma communications and explore how marketers can more effectively reach younger consumers.
This week, small businesses express concerns about President Trump’s policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.
Learn what Chase and other digital competitors have done to outrank traditional banks.
Old is the new new: Across food and fashion retail, brands lean on nostalgic goods and practices to win over shoppers as inflation worries rise.
Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.
On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.
Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.
Its new approach minimizes data collection but shifts enforcement to parents and developers—raising questions about whether it will truly protect young users.
Once a leader in internet calls, Skype crumbled without innovation or platform support—proving that in tech, even giants fade if they don’t evolve.
Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect’s new API should help it attract more ad dollars from smaller brands and marketplace sellers.
Reels may get its own app: Instagram is reportedly exploring a standalone platform as it vies to draw attention away from TikTok.
As their clients await the impacts of tariffs, banks set aside money for losses.
Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results
Consumers take part in one-day economic blackout: Today’s boycott may cause brands to reconsider their DEI stances.