Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions.
Despite its scale, ChatGPT isn’t making money—ads are now a must, but integration without disruption is key.
Walmart's latest genAI tools simplify campaign creation and optimization, helping advertisers prepare for a future shaped by AI-driven discovery.
As AI platforms become the first stop, not showing up in answers means not being seen—at all
Albertsons cites belt-tightening across income tiers.
Products like smart clippers and AI ice makers show how “AI-powered” often masks unclear use cases and premium pricing.
Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
AI platforms must tread carefully to avoid crossing into diagnosis and treatment advice
The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.
AI will reshape premium video buying—and NBCUniversal’s proof-of-concept shows agentic systems can unify planning and optimization across linear and streaming in seconds.
40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.
2025 saw mergers, layoffs, and AI overhauls as the agency model fractured and reformed.
Agencies that don’t make AI skills a core part of employee training risk being sidelined in the age of AI.
Next year will bring shifts that redefine how networks operate, how brands show up, and how performance is measured. Here are three predictions for commerce media in 2026.
Deepfake scandal clouds enterprise rollout, raising flags on brand safety and buyer trust.